SEO Services

TL;DR

What it is: You help websites rank higher on Google and other search engines through keyword optimization, technical improvements, content strategy, and link building. SEO drives organic traffic without paying for ads, and businesses pay monthly retainers because results compound over time.

What you'll do:

• Conduct keyword research to find terms customers search
• Optimize website pages with titles, headers, content, meta descriptions
• Fix technical SEO issues like site speed, mobile-friendliness, crawl errors
• Create content strategy targeting valuable keywords
• Build backlinks through outreach and guest posting
• Monitor rankings and traffic, report monthly on progress
• Stay updated on Google algorithm changes

Time to learn: 3-6 months if you practice daily and work on real projects. Learning never stops since Google evolves constantly.

What you need: Computer, internet, Google Search Console (free), Google Analytics (free). Paid tools like Ahrefs or SEMrush (₹8,000-15,000/month) become necessary for professional work.

You help websites rank higher on Google and other search engines through keyword optimization, technical improvements, content strategy, and link building. SEO drives organic traffic without paying for ads.

Businesses need SEO because organic traffic converts well and compounds over time. Ranking page 1 for valuable keywords can be worth thousands monthly in revenue.

Results take months, so this is relationship-based work. Monthly retainers, not one-off projects.

What You'll Actually Do

Conduct keyword research finding terms customers search that business can rank for.

Optimize website pages - titles, headers, content, meta descriptions for target keywords.

Fix technical SEO issues - site speed, mobile-friendliness, crawl errors, structured data.

Create content strategy targeting keywords with blog posts and landing pages.

Build backlinks through outreach, guest posting, digital PR.

Monitor rankings and traffic using Google Analytics, Search Console, ranking tools.

Report monthly on progress - rankings gained, traffic increased, conversions improved.

Stay updated on Google algorithm changes adapting strategy accordingly.

Skills You Need

SEO fundamentals - on-page, off-page, technical SEO.

Keyword research using various tools available in the market.

Technical understanding - HTML basics, site structure, page speed optimization.

Content strategy and optimization.

Analytics interpretation - Google Analytics, Search Console data.

Link building and outreach.

Continuous learning mindset - SEO evolves constantly.

How to Get Started

Learn SEO thoroughly through online resources. Search for comprehensive SEO guides and courses that cover fundamentals.

Practice on your own website or blog. Rank something, anything, to prove you can actually do SEO.

Create detailed case studies showing measurable results even if it's for your own site.

Learn SEO tools - free versions of various keyword research tools, Google Keyword Planner, Search Console.

Target local businesses initially - easier to rank locally than nationally.

Offer SEO audit as lead magnet - free website analysis, then propose services.

Join online SEO communities to learn and network. Search for SEO-focused forums, Discord servers, or subreddit communities.

Specialize in niche or industry once you understand basics.

Income Reality

Market rates for comprehensive SEO services typically range from ₹25,000-60,000/month per client. Some SEO consultants manage 2-3 clients earning ₹60,000-1,40,000/month part-time, while others with 4-6 clients report ₹1,20,000-3,00,000/month.

Project-based SEO audits typically cost ₹10,000-30,000 one-time.

Link building services are often priced at ₹15,000-40,000/month.

Local SEO for small businesses tends to be ₹15,000-35,000/month.

E-commerce SEO commands higher rates at ₹40,000-1,00,000/month due to complexity.

Income depends heavily on your skill level, proven results, client industry, and number of clients you can effectively manage. Results aren't guaranteed and vary widely based on effort and market conditions.

What Works

Focus on niches you understand. SaaS SEO, local business, e-commerce - specialization attracts clients.

Show proven results. Case studies of rankings and traffic growth.

Educate clients realistically. SEO takes 3-6 months, not overnight.

White-hat tactics only. Black-hat gets penalized eventually.

Focus on user intent, not just keywords. Google rewards helpful content.

Build relationships with content writers and web developers for complete service.

Stay updated constantly. Algorithm changes require strategy adjustments.

Essential SEO Tools

Ahrefs and SEMrush are industry standards for keyword research, backlink analysis, competitor research, and rank tracking. You can also explore other professional SEO tools available in the market.

Google Search Console is free and critical. Shows exactly what Google sees, indexing issues, actual search queries driving traffic.

Screaming Frog for technical audits. Crawls websites finding broken links, duplicate content, missing meta tags. Free version handles 500 URLs.

Various content optimization tools help analyze top-ranking pages and get recommendations for your content.

Google Analytics tracks traffic and conversions. Free and necessary for proving SEO impact on business goals.

Note: Platforms may charge fees or commissions. We don't track specific rates as they change frequently. Check each platform's current pricing before signing up.

Pricing Your SEO Services

Monthly retainers work best. Market rates are typically ₹25,000-60,000/month for comprehensive SEO covering technical, on-page, content, and link building.

Local SEO for small businesses: ₹15,000-35,000/month. Less competitive, faster results, easier to manage.

E-commerce SEO commands premium: ₹40,000-1,00,000/month. Product page optimization, category structure, technical complexity justify higher fees.

Initial SEO audit as standalone service: ₹10,000-30,000. Technical audit, keyword research, competitive analysis, strategic recommendations.

Link building packages: ₹15,000-40,000/month for quality backlink acquisition through outreach and content.

Don't compete on price with ₹5,000/month services. Quality SEO requires time and expertise. Price accordingly.

Landing Your First Clients

Offer free SEO audit to qualified prospects. Spend 2-3 hours analyzing their site, create professional report showing opportunities.

Target businesses already investing in marketing. They understand value and have budget. Complete SEO beginners often aren't ready to pay properly.

Cold outreach on LinkedIn works. Find businesses with obvious SEO issues (poor rankings for relevant keywords), offer to show what's wrong.

Network with web developers and agencies. They often need SEO expertise for client projects but don't have in-house specialists.

Create content demonstrating expertise. Blog posts, LinkedIn articles about SEO strategies. Attracts inbound leads.

Join local business groups. Chambers of commerce, networking events. Local businesses need local SEO help.

Common Challenges

Clients want guaranteed rankings. Google doesn't work that way. No one can guarantee page 1.

Temptation to use black-hat tactics for quick wins. They work short-term, get penalized long-term.

Technical SEO gets neglected. Content alone isn't enough. Site speed, mobile optimization, crawlability matter.

Tracking wrong metrics. Rankings matter less than organic traffic and conversions.

Over-optimizing for keywords. Google rewards helpful content, not keyword-stuffed pages.

Ignoring local SEO for local businesses. Google My Business optimization is crucial.

Managing client expectations around timelines. Results typically take 3-6 months minimum.

Is It Worth It?

If you enjoy technical marketing and have patience, this can be rewarding. Demand is strong and the work is location-independent.

Recurring revenue provides stability. Clients often stick around for months or years when you deliver results.

Rankings compound - good positions last. Unlike ads, organic traffic continues without ongoing spend.

But it requires continuous learning. Google changes constantly. Algorithm updates require adaptation.

Best for analytical people comfortable with delayed results, ongoing optimization, and staying current with search engine changes.